Also, I swear that Woz doesn’t use the word “strategic” once in the book-how many business books can you say that about? After reading it, I was even more proud of having worked for Apple. Instead, the book takes you inside the mind of someone who was truly instrumental in one of the great revolutions of our time. I loved the book because it isn’t the typical theoretical tome written by an expert or consultant (i.e., someone who can’t do but can write). I didn’t work directly with Woz in my tours of duty at Apple, so much of the material was new-and fascinating-to me. I hope that the so-called “innovation experts” and MBAs choke when they read it. It is, in a nutshell, the engineer’s manifesto. I, Woz is the personal computer generation’s version of The Soul of a New Machine. It is about the thrill of invention, the process of making the world a better place, and the purity of entrepreneurship. After all, it will probably be out BV (Before Vista), and everyone has heard of Vista already.įirst, here’s the blurb that I provided Gina:Įvery engineer-and certainly every engineering student-should read this book. The book is slated for shipping in November, 2006, but there’s nothing wrong with a little pre-release publicity. Gina Smith, the co-author of the upcoming autobiography called iWoz, provided me with a copy so that I could read it and provide a blurb.
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